March 15th, 1979 (February 17), Kang Xi, "Wen Wei Po" published the first foreign advertising - Rado.

Chinese advertising industry recovery, the most exciting foreign advertisers. (Lsjt.org) Zheng Spyker, vice president of China, the first to advertise in the Chinese market, foreign brands - Rado recalls: "It was not yet completely open, but we are aware of the vast Chinese market, there are large potential can be tapped. The Rado company applied marketing theory 'brand' theory, is to become the market first person, so that competitors can use fewer resources and time to establish a high level of brand awareness. "
1979 3 15 at 6:00," Rado "TV ad by Shanghai advertising company agent in Shanghai TV broadcast due to time and operational reasons, the TV ads and even with English commentary, but coupled with Chinese subtitles. Rado same day, "Wen Wei Po" published in the first foreign advertising - Rado "target =" _blank "> Wen Wei Po on the banner ads are hand-drawn illustrations. Although Chinese people know English was not much, but in 3 days to Huangpu District Shopping Centre, more than 700 people asking the consumers of this brand watches!