May 6, 1998 (April 11) Tiger years, Benz and Chrysler merger. In In 1998, Chrysler Corporation, one of the world-renowned German car company Daimler - Benz and the U.S. Big Three auto companies, jointly issued a statement, announced that they have signed a total of up to 38 billion dollar merger agreement. This became merged together over the years, the largest automobile manufacturing. The two companies will be a stock swap merger, the combined company named Daimler - Chrysler, Shi Ren, chairman of S & P, by Volkswagen AG and Chrysler Chairman Eaton helm. The new company is expected in the next year operating cost savings of approximately $ 1.4 billion, followed by annual savings of nearly $ 3,000,000,000. In terms of sales, stock funds and earnings will be among the ranks of the world's top three car manufacturers.


the past few years, the global pattern of automobile manufacturing in the M & A wave is not small change; Benz and Chrysler merger can be said to play a role in fueling the giants in the industry will again have to adjust its strategy to ensure their own competitive advantage.