May 21.1997-The domestic VCD stable market dominance
The (Landmarks April 15), May 21, 1997, the domestic VCD retaining its position as the dominant market position.
1997 21, the investigation proved the domestic VCD has been retaining its dominant position.
VCD DVD drive three years, they are quickly won the majority of consumers in China, the scale of the listing. Beginning last year, the domestic VCD market presents "explosive" growth, sales soared from 60 million units in 1995 to about 600 million units in 1996. Momentum even stronger in 1997, according to industry estimates, the VCD market sales will reach 10 million units this year.
more compelling, split the world in the fierce competition in the domestic the VCD market of the rapid growth triggered a number of domestic and foreign manufacturers, VCD domestics foreign goods pattern has been broken, the domestics dominant position has been stable. (L $ djτ.cōm)
domestic VCD market since last year, according to the analysis of the industry, the rapid expansion of its inevitability. VCD market in 1993, which lasted three years, has completed phase of consumer awareness, the market flourish naturally is ripe. The same time, as a financial, as, listening, singing as one of the new appliances, features unique and appropriate price VCD itself does have a great deal of charm, of course, will get many consumers favor.
domestic VCD function dominate the market, the price advantage is undoubtedly an important factor. Last year, the price of domestic brands VCD basic yuan in 2000, but this year has been less than 2,000 yuan, in May, the price to drop. Foreign brands, almost 3,000 yuan. In fact, VCD players on the same performance comparison, foreign brands in terms of quality there is no particular advantage. VCD players performance is decided decompression chip and movement, China and Japan, (L $ djτ.cōm) Korea VCD main origin of more than 90% of VCD machine and VCD decoder board production plant, are used in Adams High Park CL48X series decoder chip, so the overall performance, the quality is not much difference.
is worth noting is that the the VCD manufacturers increasing herd, and many small businesses, brand clutter, especially short-term behavioral tendencies obvious workshops enterprises can not guarantee the quality of products and services, these cases will give the market a negative impact.
VCD knowledge because the vast majority of consumers do not know much about, buy VCD often at a loss, some manufacturers hype some VCD should have the basic functions and some also some fancy features do not apply headlines mislead consumers promotional, Hua Quan embroidery foot.
Therefore, the establishment of the VCD market, production and operation of a new order to safeguard the interests of consumers, the problems to be solved in the VCD development.
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