August 8.2010-Synutra suffered the "precocious baby gate" PR the unfavorable brand reputation plunged
August 8, 2010 (on GY June 28), St. yuan suffered the precocious puberty door "PR the unfavorable brand reputation plunged. In In 2010, Wuhan, three baby girls precocious cases reported in Guangdong, Jiangxi, Shandong and other places are also found similar cases, they are drinking Synutra milk powder, so parents suspected Synutra milk powder blame. Later, the Ministry of Health announced that detected after an investigation, independent of Precocious Puberty Synutra milk powder. Originally infant precocity issue has nothing to do with San Yuan, Shengyuan even in the entire process in response to the hormone door Hunzhao take a very low level stupid response, enabling consumers to lose trust in Chinese milk powder market environment, resulting in the milk powder market environment deteriorated sharply. Not only Shengyuan losses after this incident, the the entire domestic infant formula industry is also facing an unprecedented crisis of confidence. The occurrence of such events, we condemn not only the parties, not only the industry, but the entire business environment, which requires collective reflection of the business community and the relevant departments of China as a whole.
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